Marketing in the Architecture, Engineering, and Construction industry has for the most part been in a league of its own. Conventional marketing techniques just don’t typically apply. The reasons for this are of course unclear, much like the reasons for anything occurring in this World. However, as usual, I have some theories as to why this may be the case. I think it boils down to the potential for members of the AEC industry to skimp, cut corners, or otherwise rip off a client without them knowing it. For example, how is the average homeowner going to know if a contractor installed 1\/2″ drywall or 5\/8″. Or what if the owner makes a change and the contractor decides to put an extra zero on the end of the price? This is why commercial owners spend substantial amounts of money on representation to control the cost and verify what is being installed in the building.<\/p>\n
So long story short: Promotional products such as flyers, pamphlets, the classic BIC pen<\/a>, magnets, stress balls, and even those rubber things that help you open a pickle jar, do a have place in marking for the AEC industry. Just remember these materials need to be supplemented with a strong dose of face to face contact in addition to a strong resume of completed projects and strong performance. But some good marketing material can leave an image in the mind of potential clients and also hang around their office to provide what I like to call, residual reminders.<\/p>\n When that change order comes through with an extra zero on the end, it\u2019s always nice to grab a stress ball and squeeze until it is permanently deformed. When this stress ball has the name and contact info of a company that can help to mitigate the cost of this change order, well, you\u2019re killing two birds with one proverbial stone. Get your Denver vehicle wrap from Fleet Wrap HQ<\/a> and enhance the chances of promoting your brand or product!<\/p>\n With all of this said, marketing products and material, similar to web presence, will not take the place of good relationships with clients and strong past performance. The construction industry, at least for now, is a, “what have you done, and how long’d it take ya” industry. However, the cost of such material can pay off remarkably and become a beneficial supplement to strong performance and face to face marketing.<\/p>\n","protected":false},"excerpt":{"rendered":" Marketing in the Architecture, Engineering, and Construction industry has for the most part been in a league of its own. Conventional marketing techniques just don’t typically apply. The reasons for this are of course unclear, much like the reasons for anything occurring in this World. However, as usual, I have some theories as to why […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-824","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/constructonomics.com\/blog\/wp-json\/wp\/v2\/posts\/824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/constructonomics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/constructonomics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/constructonomics.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/constructonomics.com\/blog\/wp-json\/wp\/v2\/comments?post=824"}],"version-history":[{"count":23,"href":"https:\/\/constructonomics.com\/blog\/wp-json\/wp\/v2\/posts\/824\/revisions"}],"predecessor-version":[{"id":1758,"href":"https:\/\/constructonomics.com\/blog\/wp-json\/wp\/v2\/posts\/824\/revisions\/1758"}],"wp:attachment":[{"href":"https:\/\/constructonomics.com\/blog\/wp-json\/wp\/v2\/media?parent=824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/constructonomics.com\/blog\/wp-json\/wp\/v2\/categories?post=824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/constructonomics.com\/blog\/wp-json\/wp\/v2\/tags?post=824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}