{"id":861,"date":"2012-12-11T19:11:43","date_gmt":"2012-12-12T02:11:43","guid":{"rendered":"http:\/\/www.constructonomics.com\/blog\/?p=861"},"modified":"2019-07-23T04:58:31","modified_gmt":"2019-07-23T11:58:31","slug":"top-4-tools-for-digital-marketing-for-aec-companies","status":"publish","type":"post","link":"https:\/\/constructonomics.com\/blog\/2012\/12\/11\/top-4-tools-for-digital-marketing-for-aec-companies\/","title":{"rendered":"Top 4 Tools for Digital Marketing for AEC Companies"},"content":{"rendered":"

The construction industry is among the top ten industries worldwide using LinkedIn (as of March 2011), according to eMarketer. And not only LinkedIn, AEC companies are currently using every possible digital marketing technique for business development.<\/p>\n

According to a survey conducted among real estate and construction companies in North America and published in Digital Marketing – Building and Construction Fact Sheet by WSI Online<\/em> (SlideShare on March 28, 2012), around 69 percent of respondents claimed that they use social media to track user ratings and reviews of their products and services. Another 61 percent said that they \u2018attend webinars or listen to podcasts online.\u2019 Similar research done by analysts from ClickSlice<\/a> found an increasing number of AEC companies are extending their marketing efforts to the digital arena, many of them are unsure of the tools they should use. So, here\u2019s a look at some of the most useful digital marketing tools for AEC companies.<\/p>\n

Digital Marketing Tools for AEC Companies <\/strong><\/p>\n

Digital marketing tools enable a company to manage multiple social media profiles, send and reply to bulk emails, and multitask across different networks.\u00a0Calescence Digital<\/a> is committed to helping local businesses grow and generate more leads.<\/span> For best results, marketers should know which tools to use to meet their specific requirements. Here are details of the top four digital marketing tools:<\/p>\n

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  1. Tool for Managing Social Media Profiles \u2013 With so many social networking site out there, managing social media profiles for an AEC company is a full time job. One way to manage time smartly is by using social media advertising<\/a> tools, such as HootSuite, SproutSocial and TweetDeck. HootSuite enables a business to manage and execute multiple social media profiles from a secured, web-based dashboard. Using HootSuite enables a business to accomplish the following tasks:<\/li>\n<\/ol>\n