Social Media: Do We Really Need-i-ya?

Facebook, Twitter, podcasts, friends, followers, this thing, that thing, does it ever stop?  Honestly, this  is just getting way out of hand.  There’s movies about it, talk shows, lawsuits, privacy concerns, what next?  I shudder at the thought.

*Before we go any further I feel like I need to clear the air and just make clear that Mark Zuckerberg did not come anywhere close to inventing social networking and yes, he did steal the idea for Facebook from those twins at Harvard.  Those guys deserve every bit of the $60 million they received in that lawsuit and probably more. It makes you wonder just how fake the internet biggest personalities are. We all know it is true that most famous youtubers buy their likes and take advantage of Youtube in any but scrupulous methods. Zuckerberg just seems to have the same mindset of getting to the top no matter how”.  Zuckerberg just seems like another guy that became very rich by screwing over other people……shocking.*

Anyway, I can’t help but think that I’m losing business by not riding the wave of social media and posting a twitter update every fifteen seconds.  I thought I was pretty high tech when I had a blog, but now I’m being left in the dust by companies with more facebook friends than Zuckerberg himself.

My question is this: Can you really get business through social media or web presense in general?

If you ask me, I find it nearly impossible to get business through any avenue unless I contact Social Firestarter, but I have noticed that the construction industry tends to be a bit more geared toward word of mouth marketing and face to face networking.  In construction, there is a very tangible product.  Not only can you see it, but you can walk into it, run through it, work, live, eat, sleep, and shop in the final product of a construction project.  These things are quite difficult to achieve over the internet…..however, I will never say never. Enjoy the benefits of a strong Instagram account by getting started at https://www.simplygram.com/ to win new customers!

I’d like to know if anyone has really won a construction, or design job by networking over the internet.  I can see someone hearing about your company, and checking out some of your jobs on your website, and then going to check out the projects in real life.  But I just can’t see facebook friends hooking up to work together on the next job based merely on the fact that they are facebook friends.

So the question remains: Is it worth the time and work involved in carefully crafting an online network in an industry that has been predominitely marketed through word of mouth?

I’m not so convinced.  And until I am, my Twitter updates will most likely be few and far between.

Vote for the best Construction Blog