Top 4 Tools for Digital Marketing for AEC Companies

The construction industry is among the top ten industries worldwide using LinkedIn (as of March 2011), according to eMarketer. And not only LinkedIn, AEC companies are currently using every possible digital marketing technique for business development.

According to a survey conducted among real estate and construction companies in North America and published in Digital Marketing – Building and Construction Fact Sheet by WSI Online (SlideShare on March 28, 2012), around 69 percent of respondents claimed that they use social media to track user ratings and reviews of their products and services. Another 61 percent said that they ‘attend webinars or listen to podcasts online.’ Similar research done by analysts from ClickSlice found an increasing number of AEC companies are extending their marketing efforts to the digital arena, many of them are unsure of the tools they should use. So, here’s a look at some of the most useful digital marketing tools for AEC companies.

Digital Marketing Tools for AEC Companies

Digital marketing tools enable a company to manage multiple social media profiles, send and reply to bulk emails, and multitask across different networks. Calescence Digital is committed to helping local businesses grow and generate more leads. For best results, marketers should know which tools to use to meet their specific requirements. Here are details of the top four digital marketing tools:

1. Tool for Managing Social Media Profiles – With so many social networking site out there, managing social media profiles for an AEC company is a full time job. One way to manage time smartly is by using social media advertising tools, such as HootSuite, SproutSocial and TweetDeck. HootSuite enables a business to manage and execute multiple social media profiles from a secured, web-based dashboard. Using HootSuite enables a business to accomplish the following tasks:

• Scheduling posts across multiple social media accounts
• Monitoring multiple social media profiles from one dashboard
• Tracking online behavior of current and potential customers
• Searching for new customers through social media
• Managing a team by using scheduling and assignment tools
• Inviting multiple collaborators to manage social profiles securely

– Contact FireRock Marketing for more.
HootSuite supports mobile applications, and thus marketers can use the tool anytime and from anywhere.

1. Measuring Tool – Using measuring tools like Google Analytics enables a business to get detailed statistics about visits to their website, sales and conversions. This also enables you to know how visitors arrived to a website, how much time they spent there and which information about the company they sought. Using this type of tools is a great way to measure the outcome of your marketing campaigns, which is very important to streamline your digital marketing efforts.
2. Email Marketing Tool – According to statistics from Direct Marketing Association, every $1 spent for email marketing in 2011 generated a return of $40.56. This goes to show that email marketing is still an effective marketing technique. Using tools like MailChimp help make the most of this digital marketing technique. MailChimp enables a business to design email templates (check the best web gesign company in Miami) and share them on social networks. The tool features Facebook integration, AutoConnect Templates, Drag-and-Drop Editor, and several other interesting features that allow an AEC company to get best results.
3. Link Building Tool – The importance and effectiveness of link building as a digital marketing tool has increased considerably after Google’s Penguin update. In the present context, many AEC companies are using Buzz Stream to build quality backlinks. Buzz Stream is web-based software that helps searching for quality backlinks in a short turnaround time.

Apart from the above mentioned digital marketing tools, there are several other tools that AEC companies can use, depending upon their individual preferences and requirements. Click here to get more details.

About the Author: Hi, I’m Aliya Jennifer from BIMhub.com, a One-Stop-BIM platform. BIMhub aims to empower architects, engineers, constructors and facility managers by offering high-end BIM solutions. To know more about BIM services, please visit our site.